Pioneer in European private business aviation, Jetfly marks 25 years at the forefront of fractional ownership. What began as an innovative ownership model has evolved into the benchmark for discreet luxury — effortlessly combining operational precision and environmental responsibility. With access to over 3,000 airports, Jetfly connects customers to the most prestigious and hard-to-reach destinations in private aviation, including Gstaad-Saanen, Courchevel, St. Tropez-La Môle, Megève, and London-Fairoaks. It operates Europe’s largest and most sustainable fleet, composed of Swiss-engineered Pilatus Aircraft —renowned for their efficiency, versatility, short-runway performance, and the highest level of interior design.

Henriëtte Linens, a bespoke linen brand founded in London in 2020.

Under the creative direction of Dutch-born Henriëtte van Marle-Blickman, Henriëtte Linens elevates tablescapes worldwide with, artisanal linens created from the finest sustainable textiles. From tablecloths, cocktail napkins and placemats to embroidered handkerchiefs and monogrammed wedding sets, each piece deepens life’s most meaningful moments.

Henriëtte Linens has collaborated with iconic names such as Manolo Blahnik, Chopard, Rolls-Royce, and Bibi van der Velden, and has partnered with retailers including Fortnum & Mason, Maison Margaux, and Over the Moon. Her designs have graced renowned venues from Gstaad Palace and The Dorchester to Hotel De L’Europe and the premiere of David Attenborough’s ‘Ocean’.

Bowmore Whisky, one of Scotland’s oldest distilleries, stands as a timeless symbol of Islay’s whisky-making heritage. Established in 1779, Bowmore has been crafting single malt whisky with an unwavering commitment to tradition, character, and depth. Known for its perfectly balanced flavor, where gentle peat smoke meets rich fruit and maritime notes, Bowmore captures the spirit of its coastal origin with every bottle. Revered by connoisseurs around the world, Bowmore is not only a testament to centuries of craftsmanship, but a celebration of bold, refined taste rooted in history.

Kim Logchies-Prins is the co-owner and curator-at-large of Moco Museum, established in Amsterdam (2016), Barcelona (2021), and London (2024). Committed to making modern and contemporary art accessible to global audiences, Moco showcases iconic works by artists like Banksy, Jean-Michel Basquiat, Keith Haring, Jeff Koons, and Marina Abramović, alongside immersive digital art experiences. Kim’s mission is to transcends traditional systems and to elevate collective consciousness through the transformative power of art.

Hibiki Whisky, by the renowned House of Suntory, embodies the artistry and soul of Japanese whisky-making. Since its debut in 1989, Hibiki has garnered acclaim worldwide for its meticulous blending and harmonious balance of flavors, capturing Japan’s philosophy of harmony and nature. As a true icon of Japanese whisky, Hibiki is celebrated not only for its exceptional taste but also for its dedication to craftsmanship and tradition, making every sip a journey into the heart of Japanese culture.

The Conservatorium Hotel, the inaugural member of The Set Collection, is an architectural masterpiece that blends a monumental historic building with contemporary design that perfectly complements its vibrant Museum Quarter location. Offering 129 rooms and suites, the hotel provides diverse accommodations and exquisite gastronomic experiences at Taiko Cuisine, Taiko Bar, and Barbounia. With over a thousand square meters of spa facilities at the Akashawellbeing spa and six conference and event spaces, it is the ideal destination for the culturally attuned traveller.