Italian luxury perfume house Xerjoff , founded in 2007 by Sergio Momo and Dominique Salvo is renowned for its refined fragrances and jewel-like flacons. RB | PR had the honour to collaborate on the official introduction and celebration of Xerjoff within the Dutch market on the 27th of June.

The immersive event unfolded at the Koepelkerk, which was transformed into a true Xerjoff Universe with a 360-degree projection of the House’s iconic flacon in the centre of the space. Xerjoff Benelux ambassador Amanda Rijff and founder & CEO Sergio Momo officially opened the evening with a conversation about the brand and the essence of perfume as a form of art.

We look back at the fine-dining dinner in honor of the Festival Collection Release of Roku Gin Sakura Bloom Edition held at Contrast Amsterdam on June 27th, 2024. The Festival Collection celebrates the Japanese concept of ‘Shun’: an appreciation of the seasons at their peak! The Sakura Bloom Edition in particular pays homage to the Sakura blossoms and the celebrated Hanami Festivals gracing Japanese parks every spring. Amsterdam’s very own Bruno Sitton transformed Contrast’s lower deck into a digital, immersive experience – where guests could experience an interpretation of the Hanami festival. A vibrant collaboration between a traditional Japanese concept, a Basque Chef, and a unique Amsterdam location produced a singular, non-replicable experience that we are still reveling in.

PR & IN-CULTURE CURATION // Royal Salute Whisky unveils its second Art of Wonder edition: the Royal Salute Time Chamber by world-renowned sculptor Conrad Shawcross. A masterpiece that explores the concept of time within fine art and luxury whisky. The Royal Salute Time Chamber holds a rare 53-year old blend and is limited to 21 pieces worldwide. The captivating bottle made its Dutch premier at Wanrooij Gallery during an exclusive dinner attended by whisky connoisseurs and art collectors, marking a unique fusion of culture and craftsmanship.

PERSONAL PROFILING // 5th anniversary of the Moon Sisters ‘Moon Calendar’, was held at the prestigious Waldorf Amsterdam in collaboration with Chanel Official. This exclusive celebratory event held special significance, as Gabrielle (Coco) Chanel herself was a fervent believer in the magical powers of the Universe, establishing a profound personal connection between Chanel and Moonsisters co-founder and owner Jetteke van Lexmond.

PRODUCTION // With pride, we present our latest production for Christian Louboutin – The Loubi Show. Brand’s SS24 Collections were unveiled to a beautiful crowd at the historic Felix Meritis in Amsterdam. Soft pastels, delicate florals, and sparkling crystals set the stage, a collection you definitely won’t want to miss.